For Brands & Agencies
Enterprise is our business intelligence suite software designed to provide brands and agencies with wisdom that drives revenue growth and brand momentum.
Purchase Cycle Status & Audience Optimization
Use our word-of-mouth model to understand how different audiences are connected with one another and pass through the purchase cycle. Adjust your target audience size appropriately for your investment. Transform audience focus on those who are more socially primed to talk about your brand.
Executive Feed
The ability to customize this table makes it very easy for executives to garner a fast overview of how their investments are performing. Simply select the time frame you want to analyze and adjust insights by channel, format, partner, creative, audience, and region.
Revenue Growth & Brand Momentum
Analyze marketing investments the way Wall St. analyzes stock investments. With 30+ preset technical analytics designed to drive revenue and brand momentum like no other media measurement tool on the market.
Investment Optimization
Leverage marketing/sales response curve to identify the diminishing returns on investment and eliminate wastage in the marketing mix.
Getting Started
Setting up your Docma Enterprise Account is easy.
1| Data Setup
The first step is to collect the data for modeling. Allow us to take the work out of formatting your data. Send what you have over to Docma’s skilled data engineers to intake and format your datasets to save some time and money.
2| Modeling
Next work with Docma’s mathematicians to set up your model. How do you define an ad unit? What key factors influence your business? What columns would you like to pivot on? Then leave it in our hands to build and set up your model.
3| Results & QA
Now comes the fun part - reviewing your results, driving revenue growth and brand momentum!
For Operators
SweetSpot is our flagship reach/frequency and audience profiling software designed to help operators increase their average IO size, grow their book of business and most importantly, drive revenue for their clients.
Investment Rationale
Identify the point of diminishing returns to bring confidence to investment recommendations by audience, channel, format, and region. Our peer-reviewed and industry recognized reach models cover online and offline channels, touting the reputation of one of the most robust omni-channel reach models on the market today.
Omni Channel Deduplicated Reach Frequency
Given our vast direct-to-operator partnerships in both the online and offline media world, Docma provides the industry with a robust academic understanding the deduplicated reach and frequency across the online and offline world. Contact us to learn more about why our methodolgy stands out from other providers who attempt to provide similar services.
Frequency Distributions
Reach is important but often times the importance of frequency can be overlooked. When considered, we tend to fixate on 'average frequency per week', however you can improve media planning efficiencies if you better understand what the 'average' frequency really looks like when broken out into a distrubtion. Uncover how parts of your audience may be over exposed, where other parts of your audience may be under exposed to maximise true optimal frequency exposure.
Getting Started
Getting Started with SweetSpot is a simple 1..2..3
1 | Data Collection
The first step is to collect the data for modeling. Establishing data partners and pipelines to ensure the proper quality and format for your raw data will result in savings for both time and money.
2| Modeling & QA
After data is colledcted, Docma's mathematics team will begin processing results using our proprietary Reach/Frequency and Audience Profiling algorthim. Upon a series of QA tests, we will share your preliminary results to give you a better understanding of true exposure from your offering.
3| Results & Pitch
Use your new Reach/Frequency planning software to inform your clients on optimal investment and realistic reach/frequency objectives for campaing delivery. Planners will also be able to access your results in our Enterprise Planning Software that planners use for omnichannel pla
Seamless Ecosystem Integration
We understand the importance of seamless integration with your existing 1P & 3P data ecosystem. Our solutions are designed to harmonize with your current infrastructure, ensuring a smooth transition and maximizing the value of your technology investments.