Powerful predictive audience technology.

Use Docma's 'Talk Trend' to expand or consolidate a seed audience using predictive AI.

How does TalkTrend determine 'next best audience'?

Next best audience is determined based on a purchase liklihood that uses a combination of behavioural attribute clustering, as well as geospatial proxitimty data. These signals, when used together can depict how word-of-mouth travels across different audience cohorts are used identify which audiences have a higher propensity to purchase similar products or services.

Expand or consolidate the size of your target audience based on liklihood to purchase and identify your 'next-best-audience' to target.

Expansion

Seed Audience

Consolidation

Export audiences IDs designed for omnichannel activation.